Analysing your market positioning can efficiently help you grow a competitive and profitable business that is loved by its customers. So, what would market positioning analysis identify for your growing business?
The Advantage Machine is a strategic sales and marketing consultancy for companies that want to beat the competition.
We work with 3 kinds of business. You may be:
- A market leader. You know you need to grow your market share further and defend against new entrants.
- A challenger brand. You know there must be a way to take money off the established players.
- A startup. You're ready to disrupt the status quo or even create a new market.
Whoever you are, you need to differentiate yourself from your competition.
You need to add massive value, in ways customers actually care about.
And you need killer marketing and sales collateral, combined with honed commercial skills in order to execute on your vision.
If you want to win, here's how we help.
Market Positioning
Knowing where your business or solution really sits within a market can influence critical strategic decisions that will save you time, money and resource. We'll help you create a fast, thorough Positioning Roadmap using a proven analytical model.
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Unique Value Propositions
Identifying your value proposition is popular, but doesn’t identify and communicate what makes you truly unique in the eyes of your customer. And without that differentiation, you don’t have a competitive advantage. So we created The Rapid UVP System™ to help.
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Sales/Marketing Materials
Sales/Marketing materials that communicate your Unique Value Proposition well are vital. But getting your message across clearly can be a real challenge. We'll help with your presentations, brochures, videos and more.
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Commercial Skills
Everyone in your business has an opportunity to contribute to its commercial success. But not everyone is comfortable doing it. We run tailored workshops that get your team building up commercial skills they can immediately employ.
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How to give your sales team a passion for prospecting
Salespeople often hate prospecting. It can often be the worst part of their job. But, if you aren’t inundated with leads, then sales teams still need to do it.
Here’s how to give your sales team the passion they need to get their prospecting done.
4 ways to conquer your fear of selling
These days, it seems nearly everyone has to sell something. But having a fear of selling is nothing new – and it can cripple your business, especially if you’re the founder.
Here’s 4 ways to conquer it.
12 ways to hack your sales training
Sales training is a must, but who has time to do it? Here are 12 ways you can hack your sales training, starting today.
6 ways Sales Directors can get better support from their CEO
Most CEOs don’t have a background in sales.
Here are 6 ways sales directors can get better help from their company leaders.